By Mathias Nyström, Founder & CEO

I started my career in a wetsuit. Years as a dive instructor in the Mediterranean taught me one thing: the ocean is beautiful – and vulnerable. That awareness stayed with me through 25 years in the HoReCa industry, where I witnessed an endless stream of plastic pass through hotels, bars, and restaurants every week.

Then came Covid-19 – and everything stopped. For the first time in years, there was space to breathe, think, and ask the bigger question:

What if we could replace fossil plastics with a new industrial material that never turns into microplastic?

Straws were never the original plan. But they became our first product – a symbol of what was wrong, and a signal of what could be made right. A small step, but a clear statement:
We can build a better standard.

That’s how The Ocean Straw Group was born.
An innovation-driven company with a clear mission:
To eliminate microplastic pollution through smarter everyday products – without compromising on the user experience.

And the name? It wasn’t just branding – it was personal.

As a diver, I’ve seen firsthand what plastic does beneath the surface. So when we created our first product, it had to be more than “biodegradable on land.”
Unlike many so-called bioplastics that rely on industrial composting or rot like fungus, our material is designed to break down naturally – even in marine environments – without releasing microplastics.

That’s why we called it The Ocean Straw.
It’s not just for the ocean.
It’s of the ocean.

Today, our sustainable straws and reusable cups are used by leading HoReCa players across Scandinavia, Europe, and the Middle East. We’ve partnered with top distributors and built a business driven by repeat customers and strong brand loyalty.

But this is not about straws. This is about system change.
From disposable to circular.
From pollution to purpose.

And we’re just getting started.