Behind the Scenes: Expanding to Sweden, Dubai, and Across Europe

From Scandinavian Startup to Global Sustainability Movement

What started as a Scandinavian innovation is now gaining momentum across borders. The Ocean Straw Group was born out of one clear mission: to create a truly sustainable alternative to plastic and paper straws—without compromising on quality.

Today, our certified compostable, PFAS-free straws are making their way into hotels, restaurants, and cafes across Norway, Sweden, and soon Dubai. And we're just getting started.

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🌱 Global Demand for Real Sustainability in HoReCa

The hospitality industry is actively seeking alternatives to plastic straws that don’t fall apart during use, harm the environment, or require constant replacement.

Our solution?
The Ocean Straw – an industrially compostable, biodegradable straw made from Finnish wood dust and plant-based biopolymers. Unlike paper or PLA straws, it offers:
✅ High durability
✅ Smooth, premium drinking experience
✅ Zero PFAS, allergens, or microplastics
✅ Compliance with EU SUPD & PPWR directives

This combination of performance and responsibility has attracted distributors, bartenders, and hospitality leaders from Scandinavia to the Middle East.

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🇳🇴🇸🇪 Scandinavia: Where It All Began

Being based in Norway, expanding to Sweden was a natural first step. We’re now distributed through the main wholesalers in both countries, and proudly endorsed by both the Norwegian and Swedish Bartenders Associations.

🔗 Explore our Swedish partner: StrawCompany.se
📦 Want to become a distributor? Request your Distributor Sample Kit here

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🇦🇪 Dubai: From Gulfood to Growth

At Gulfood 2024 in Dubai, it became clear that the global HoReCa industry is ready to ditch plastic, paper, and even PLA. The Ocean Straw stood out thanks to its premium feel, moisture resistance, and clean material profile.

Today, we’re proud to be working with one of Dubai’s leading distributors for premium food and beverage solutions, who share our vision of high-performance, sustainable alternatives.

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🇪🇺 Europe: Building Stronger Partnerships

With success in the Nordics and strong interest in the Middle East, we’re now exploring partnerships across Czechia (theoceanstraw.cz), Germany, France, and beyond.

Trade shows, bartender networks, and B2B outreach have helped us connect with hospitality operators tired of paper straw problems—and ready to switch to something better.

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🤝 Join the Movement

At The Ocean Straw Group, we believe in local impact through global partnerships. We’re not just offering a better straw—we’re building a better future for HoReCa.

📦 Want to become a distributor? Request your sample kit here
📍 Visit our Dubai distributor: ShauqGourmet.com
🌍 See our full distributor network: Norway, Sweden, Dubai, and Czechia (theoceanstraw.cz)

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📩 Let’s Talk

Are you a distributor, hospitality group, or eco-conscious brand looking for better straw solutions?
Join us in setting a new standard for drinking straws—built for performance, grounded in sustainability.

👉 Contact us here to start the conversation.