Sustainability in Action: The Ocean Straw at Trade Shows and in Real-World Hospitality

Sample kit of The Ocean Straw displayed at a distributor’s stand

Sustainability in Action: The Ocean Straw at Trade Shows and in Real-World Hospitality

Introduction

Sustainability isn’t just a trend anymore – it’s a requirement. But for the hospitality industry to truly embrace change, eco-friendly products must perform under pressure. That’s why The Ocean Straw Group takes part in leading trade shows and food expos across Scandinavia and Europe, putting our compostable straws directly into the hands of bartenders, café owners, and distributors.

From Norway’s UMAMI Arena to food festivals in Southern Europe, our goal is simple: Show that sustainability can be practical, premium, and profitable.

UMAMI Arena 2025: Where Performance Meets Proof

At UMAMI Arena 2025, Norway’s largest HoReCa trade fair, The Ocean Straw drew serious attention. Hospitality professionals from across the industry tested our straws live – and the feedback was clear:

✅ They don’t get soggy
✅ They don’t affect flavor
✅ They last for hours in cold drinks
✅ They feel and look premium

Compared to paper, PLA, or bagasse straws, our product came out on top – again and again.

Live Testing Across Scandinavia and Europe

We’ve showcased our straws at major events in Sweden, Finland, Norway, and Southern Europe. Wherever we go, the same question arises:

“Is there finally a sustainable straw that works like plastic, but doesn’t harm the planet?”

The Ocean Straw is the answer. We’re not just offering a product – we’re offering confidence for bartenders, operators, and buyers looking for sustainable, premium alternatives to plastic and soggy paper.

Why Trade Shows Matter

🧪 Live product testing: Letting professionals experience the difference – texture, durability, drink quality – is the fastest way to convert interest into action.

🗣️ Direct education: We explain the difference between compostable and biodegradable, fossil-based vs bio-based, reusable vs single-use – and show how our straw meets international food contact standards without PFAS or microplastics.

🚚 Easy purchasing:

A Straw That Sells Itself – One Sip at a Time

In-person experiences remain one of the strongest drivers of B2B product adoption in HoReCa. Our goal is simple: Let the product speak for itself.
And it works. One of the most common reactions we hear?

“Finally, a sustainable straw that just works.”

Ready to Try It Yourself?

📦 Request a free sample kit
📅 Meet us at the next hospitality event near you
🌍 Help us make sustainable sipping the new industry standard